Corporate Headquarters (Detroit, MI)
New Orleans, LA
1100 Poydras, Suite 2605
New Orleans was founded in 1718 by Jean Baptiste La Moyne, Sieur de Bienville. At first, it was nothing more than a trading camp on a curve in the east bank of the Mississippi River. Later, the city was organized into a rectangular, fortified community, which still exists today as the French Quarter. The resulting streets were named for French royalty and nobility.
New Orleans is famous for its French Quarter, with its mixture of French, Spanish, and native architectural styles. The Mardi Gras - a week of carnival held in New Orleans before the beginning of Lent - is the most spectacular festival in the U.S. and is a popular tourist attraction. Tourism has grown rapidly in recent years, and New Orleans hosts more than seven million visitors annually.
Selected Famous Natives and Residents: