Marketing Operations Specialist (Entry-Level)

Marketing Operations Specialist (Entry-Level)

Location: Riga, Latvia (Preferred)

Work Model: Hybrid (primarily remote with approximately 1 day per week onsite in Riga)

Employment Type: Full-Time

Compensation: Gross monthly salary €1,200-€1,900 (depending on experience)

Strategic Staffing Solutions International (S3I) customer - A US-based digital marketing agency specializing in growth-focused campaigns that help businesses reach the right audiences. Their services include driving event registrations, increasing webinar engagement, generating verified leads, and growing subscription bases through carefully planned and optimized marketing initiatives.

As a Marketing Operations Specialist, you will join the Digital Marketing team and help support the execution of email marketing campaigns, CRM operations, audience segmentation, and data management initiatives for U.S.-based clients. This role offers an excellent opportunity to develop practical experience with industry-leading marketing platforms, AI-powered tools, and marketing automation technologies while working alongside experienced professionals.

Role Overview

We are looking for a detail-oriented and motivated Marketing Operations Specialist who is eager to build a career in marketing operations and digital marketing.

In this role, you will support the execution of B2B marketing campaigns, assist with audience segmentation, maintain CRM data quality, and help ensure campaigns are delivered accurately and on time. You will gain exposure to platforms such as HubSpot, Marketo, Mailchimp, Omeda, Clay, and other marketing technologies while learning best practices in marketing automation and campaign operations.

This position is ideal for a recent graduate or an early-career professional with a strong interest in marketing technology, data, analytics, and process optimization.

Key Responsibilities

Email Campaign Execution

• Support the setup and deployment of email marketing campaigns across various marketing platforms.
• Assist with campaign scheduling, quality assurance testing, and launch activities.
• Help maintain and update email templates.
• Support landing page and nurture campaign setup.
• Monitor campaign performance and escalate issues when needed.
• Assist with campaign reporting and performance tracking.

Audience Segmentation & Data Management

• Build and maintain audience lists based on campaign requirements.
• Support customer and prospect segmentation activities.
• Assist with data imports, exports, cleansing, and validation.
• Help maintain CRM accuracy and database hygiene.
• Utilize platforms such as Clay and AI tools to support audience enrichment and research efforts.
• Ensure marketing data remains organized and up to date.

Campaign Reporting & Optimization

• Track campaign results and key performance metrics.
• Support A/B testing initiatives across subject lines, content variations, and audience segments.
• Assist with preparing campaign performance reports.
• Help identify opportunities to improve engagement and campaign effectiveness.
• Contribute to continuous campaign optimization efforts.

Process Improvement & Documentation

• Follow established campaign workflows and best practices.
• Assist in maintaining process documentation and standard operating procedures (SOPs).
• Support campaign quality control checks.
• Help identify opportunities to improve efficiency and streamline processes.

Team Collaboration

• Collaborate with Marketing Operations, Content, Design, and Analytics teams.
• Participate in internal planning and project meetings.
• Support client deliverables through timely and accurate execution.
• Learn and apply marketing operations best practices across client projects.

What We're Looking For

Required Qualifications

• 6 months-2 years of experience in marketing, digital marketing, CRM administration, customer support, operations, data management, or a related field.
• Bachelor's degree or ongoing studies in Marketing, Business, Communications, Data Analytics, or a related discipline are considered an advantage.
• Strong attention to detail and organizational skills.
• Comfortable working with spreadsheets and managing data.
• Good written and verbal communication skills in English.
• Ability to manage multiple tasks and prioritize effectively.
• Interest in marketing technology, email marketing, AI tools, and marketing automation.
• Ability to attend the Riga office approximately once per week.

Nice-to-Have Qualifications

• Exposure to HubSpot, Mailchimp, Marketo, Salesforce, Omeda, or similar platforms.
• Experience using AI tools such as ChatGPT, Clay, or other productivity tools.
• Basic understanding of CRM systems, customer databases, or email marketing.
• Experience with reporting, analytics, or digital marketing campaigns.
• Previous internship or academic project experience in marketing or business operations.

Success Measures

Success in this role will be measured through:

• Accurate and timely campaign execution.
• High-quality data management and CRM hygiene.
• Consistent completion of QA checks with minimal errors.
• Effective support of campaign delivery deadlines.
• Growth in marketing operations knowledge and platform expertise.
• Contribution to process improvements and team efficiency.

Company offers:

• Gain hands-on experience supporting real campaigns for recognized U.S. clients.
• Learn from experienced marketing operations and digital marketing professionals.
• Build expertise in CRM systems, email marketing, AI tools, and marketing automation.
• Work in a collaborative international environment.
• Enjoy a flexible hybrid work model with predominantly remote work.
• Develop valuable skills and grow your career within a fast-growing digital marketing team.
• Salary between 1200-1900 gross (depending on experience level)